Vegan Pure is about

100% vegan formulas that are made without harm to our animal friends or containing any toxic ingredients. Outstanding products that are always good for you, your wallet, and the environment.

We love the good.

We don't use the bad.

Newest Products

Animal kindness is beautiful

In 2005, Nail-Aid/Anise, the parent company of Vegan Pure, was one of the first beauty brands to receive the PETA Trail-Blazer Award for its public position against animal testing. (Thank you, PETA!) In these earlier days, we were already vocal even when the subject of cruelty-free was still a whisper in the air.


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Animal kindness is beautiful

In 2005, Nail-Aid/Anise, the parent company of Vegan Pure, was one of the first beauty brands to receive the PETA Trail-Blazer Award for its public position against animal testing. (Thank you, PETA!) In these earlier days, we were already vocal even when the subject of cruelty-free was still a whisper in the air.


Explore more.


Let’s end pet homelessness together

A portion of every Vegan Pure sale will go to our project ‘ADOPT’ which supports local no-kill shelters. Vegan Pure encourages our friends at other beauty brands to promote pet adoption programs, supporting these small shelters.

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